You ‘multi-taskers’ out there can delude yourself as long as you like, but after reading this, I know it’s all crap.

“We kept looking for multitaskers’ advantages in this study. But we kept finding only disadvantages. We thought multitaskers were very much in control of information. It turns out, they were just getting it all confused.”
– Eyal Ophir, lead investigator.

What’s interesting to me is that the multi-tasker fans I present the evidence to, choose to stay in denial.  Never underestimate the power of denial!